As a member of the St. Johns County Chamber of Commerce, we want to offer you the first opportunity to take advantage of our exciting new service. An increasing number of savvy business owners are recognizing that outsourcing their marketing is an excellent way to control costs and enhance earnings without the headaches of hiring an employee. However, before taking this step it is important to assess an accurate value for such a service so you can budget realistically.

Unlike an in-house marketing employee, a modern-day off-site marketing department provides a wide range of services including web development and management, SEO, social media, graphic design and more.

So, what is the true value of an off-site marketing department and how does it compare with hiring a
marketing professional to work at your location? Here are some estimated costs associated with hiring that employee including some not so obvious ones you will want to consider. According to Salary.com, the median cost of hiring just a web designer is as follows:

At over $80,000 annually, your marketing budget would need to be in excess of $6,500/month, but even if you estimate on the low end it adds up to more than you think. Suppose you don’t offer a generous benefits package and can find someone to handle your marketing for $10/hour. Add to that mandatory employment tax of about 11% and you’re pushing $2000/month. That does not even account for the estimated 450 square feet they will occupy (at a conservative $1/foot), lunch breaks, sick days, and assorted management headaches. Not to mention the experience, education, and expertise you’ll be missing out on.

Depending on your business and the services you require, an off-site marketing department can typically perform many of the same functions for anywhere from 5%-15% of that cost, which in this case could be $250-$1,000. If that sounds like a wide range, keep in mind that pricing is designed to scale based upon the specific services and dedicated time you require. If you are simply looking to have a professional and well-maintained website, your costs will be lower than if you choose to expand your marketing to social media sites or want more in-depth SEO services. Either way, when you factor the many associated costs and the time involved with hiring, training and retaining good employees, most will agree that an off-site marketing department is a tremendous value.

For more information, please visit our website at http://www.lucentmarketing.net or you can give us a call at (888) 385-1244. Thank you.